The gamified sales challenge application to boost your team
The complete solution to animate your sales forces, motivate your field teams and manage performance through personalized, gamified commercial promotion campaigns connected to your business tools.
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« Les challenges traditionnels apportent généralement de la valeur, mais avec l’animation apportée par Objow, on a constaté une valeur ajoutée indéniable : +16 % de clients actifs et +10 % d’intérimaires. »
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« Tous faisaient déjà des challenges commerciaux, mais avec un outil d’animation digital, c’est tout simplement beaucoup plus simple et beaucoup plus efficace. »
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A sales promotion platform integrated with your business tools
Personalized challenges
Stimulate your internal teams, your business partners and the employees of your partners with gamified challenges.
Objective management
Follow the progress of objectives in real time via a tool connected to your business tools.
Reward Management
Integration with the biggest players in the award industry (Edenred, Pluxee, Illicado, etc.)
Connected to your tools
Connect Objow with your tools to automatically feed your challenges and goals
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Do you want to lead your teams more effectively?
Fewer manual tasks, reliable and clear data: more time to animate, coach and retain.
A solution designed to adapt to your challenges
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Boosting my internal teams
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Engaging an external network
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Boosting point of sale performance
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Customize your challenges to maximize impact
Choose the target population (team, region, channel...)
Set the KPIs linked (DN, PDL, PLV, CA, training...)
Define the scoring rules, dates, reminder frequencies
Add messages, visuals, custom badges
Connect the challenge to your business tools (CRM, ERP, etc.)
Reward performance with motivating incentives
Turn performance into motivation with a fully customizable rewards management system:
Flexible reward catalog: gift cards, subscriptions, donations...
Integrated partners: Edenred Kadéos, Panopli, JeudiMerci, JeudiMerci, Sorewards, Gyfti...
Custom integration possible with your internal service providers
Management of bonuses and variables based on objectives
MGEN is implementing Objow to strengthen team involvement.
After an in-depth benchmark, then a large-scale pilot, MGEN chooses the Objow solution, as a driver of performance and commitment.
Before Objow
Managers were already challenging but without a dedicated tool. The animation lacked fluidity and impact.
With Objow
Objow is a structuring tool for our animations and this allowed us to create a real dynamic of performance.
Results
- Structured and regular commercial animation
- Autonomous and more involved managers
- Shared visibility of results across the network
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vs Sales of regions without
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Implement Objow today, optimize your KPIs at the end of the month
4 steps to deploy the Objow solution successfully and easily
Discover the Objow commercial animation platform
Objow combines Gamification, Team Management and Performance Management, in a single platform, connected to your business tools.
Creation of personalized challenges (in 2 min)
Motivate your teams and boost your performance!
+83% team commitment to goals
-60% of time spent organizing challenges
+18% performance on your animated KPIs
They transformed their animation with Objow
“In just two months, we achieved a 92% DN rate on the Rockstar Original benchmark. A score that could not have been achieved without intensive commercial animation.”
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“We went from 75% to 99% of POS installation... Sales people loved it and asked for more features.”
“Traditional challenges generally bring value, but with the animation provided by Objow, we saw undeniable added value: +16% of active customers and +10% of temporary workers.”
“In just two months, we achieved a 92% DN rate on the Rockstar Original benchmark. A score that could not have been achieved without intensive commercial animation.”
“We went from 75% to 99% of POS installation... Sales people loved it and asked for more features.”
“Traditional challenges generally bring value, but with the animation provided by Objow, we saw undeniable added value: +16% of active customers and +10% of temporary workers.”
“In just two months, we achieved a 92% DN rate on the Rockstar Original benchmark. A score that could not have been achieved without intensive commercial animation.”
“We went from 75% to 99% of POS installation... Sales people loved it and asked for more features.”
“Traditional challenges generally bring value, but with the animation provided by Objow, we saw undeniable added value: +16% of active customers and +10% of temporary workers.”
FAQ —Commercial challenge
What is a commercial challenge with Objow?
A commercial challenge, also called a sales competition, is a motivating and temporal operation that allows you to boost your sales forces, your field teams, your points of sale or your partners. With Objow, this commercial challenge becomes gamified and ultra-effective: you benefit from real-time rankings, badges for successes and positive behaviors, an integrated news feed for congratulations and communications, all connected automatically to your business tools such as CRM or ERP. The idea is simple: transform your business goals into an engaging game that really boosts daily performance and involvement.
What concrete results can we expect from an Objow sales challenge?
Companies that deploy gamified business challenges on Objow see measurable impacts very quickly. On average, we observe a commitment by teams to objectives that increases by 83%, a performance on animated KPIs that increases by 18%, and up to twice as much increase in turnover on animated areas or drivers compared to regions without a challenge. The time spent organizing and managing these challenges is reduced by 60%. At MGEN, for example, the commercial challenge has made it possible to double the increase in turnover for the pilot while strongly strengthening the involvement of teams and the autonomy of managers.
For what type of company or network is an Objow commercial challenge suitable?
Objow is particularly powerful for structures that run extensive networks: internal and field sales forces, networks of partners and business providers, retail outlets, or teams that need to accelerate the adoption of digital tools. Whether you have a few hundred or several thousand employees and partners, this sales challenge is perfect for motivating salespeople, engaging retailers, stimulating store performance or managing KPIs such as turnover, DN, POS or training.
How long does it take to launch a first gamified commercial challenge?
Once connected to the tools, it only takes less than two minutes to create and publish a basic sales challenge. After a short scoping phase (meeting to define objectives, KPIs and planning), you can deploy your first commercial challenges in just a few days. The intuitive interface then allows managers and animators to become autonomous very quickly.
Do you need technical skills to create and manage a sales challenge on Objow?
Not at all, Objow is designed for business profiles such as sales managers, network managers or operational marketing teams. You simply choose the target population, you set the priority KPIs, you define the scoring rules, dates, reminder frequencies, and then you add your visuals, messages and personalized badges. No code is needed and the initial onboarding gives you confidence in less than a week.
Can we connect an Objow sales challenge to our existing tools for reliable data?
This is one of the major assets of the platform. Objow connects natively to most CRM, ERP, SIRH and internal databases, and also accepts imports via CSV or Excel files. Data automatically syncs in real time, ensuring rankings, scores, and awards are always up to date. This makes the commercial challenge perfectly reliable for managing key business indicators without wasting time or manual errors.
What rewards can we offer in a commercial challenge to maximize motivation?
Objow offers a flexible catalog that adapts to your corporate culture. You can distribute gift cards through partners such as Edenred Kadéos, Pluxee, Illicado or Gyfti, integrate rewards directly into payroll or variable, offer physical gifts, experiences, experiences, subscriptions or even associative donations. You can also rely on pure recognition with badges, podiums and visibility in the gamified news feed. The mix of monetary, experiential and social rewards is ideal for boosting engagement in your business challenges.
How to quickly start a successful commercial challenge with Objow?
All you need to do is schedule a personalized demo lasting around 30 minutes. Together, we analyze your priority issues (turnover boost, sales force engagement, partner activation, adoption of tools...), your key KPIs and your current tools. Then, a concrete pilot is set up in one to two weeks to measure the first results. There is no long-term commitment: we move forward challenge after challenge, with a visible and quantifiable impact from the first month.