Objow joins the French Customer Relations Association - AFRC

To place the employee experience at the heart of the customer experience 💖At Objow, we have a strong conviction: the customer experience begins with the employee experience 🤝

That's why we're proud to announce our membership of the AFRC, a key player that has been supporting business transformation for 25 years. The AFRC stimulates collective intelligence, promotes best practices and sets standards of excellence and relational ethics. With 3,500 members, 260 member companies, representing 23 business sectors, and 50 annual events, this association embodies an essential dynamic for advancing the challenges of customer relations in France.

Why join the AFRC?

Because we share the vision that engaged employees are the key to a successful customer experience. The figures speak for themselves: according to a Gallup study, companies with a high level of employee engagement record a 23% increase in profitability and a 10% improvement in customer satisfaction 📈

Conversely, disengaged teams can be responsible for a significant drop in customer loyalty and overall company performance. Our mission at Objow is to help companies align, motivate and reward their employees effectively and sustainably to create a virtuous circle between well-being at work, performance and customer satisfaction.

By joining the AFRC, we are part of a collective dynamic to value people and digital as strategic levers for performance 🏆

We're looking forward to exchanging ideas with the AFRC community, and to actively contributing to the reflections and innovations that will shape tomorrow's employee and customer experience. Thanks to the whole team, and in particular to Stéphanie Karakoumouchian for her trust and support!

And you, what place do you give to the employee experience in your customer relations strategy? ⭐⭐⭐

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