Rocket School: Engaging learners through gamification
Reinvigorate access to the sales professions
Rocket School is a new kind of school.
It has built its accelerated training model on the use of data. This choice has become its strength: providing work-study salespeople who are operational as soon as they join the company, after only three months of teaching. Convinced that it is character traits and not diplomas that make up the potential of each individual, they recruit on soft skills people with a real vocation for the sales and digital marketing professions.
The school offers its students a 3-month bootcamp, followed by a year of work-study to acquire all the skills of a Business Developer.
In this context, Jessica is in charge of pedagogy and her role is to ensure that the learners are operational at the end of the bootcamp for their arrival in the company.
I define the content and the schedule, I select the professional speakers and the tools that we make available during the whole Bootcamp.
Today, Rocket School Lyon employs 10 people full time in order to graduate and push learners towards the sales profession in the best possible conditions. Whether it's the use of business tools or the soft skills necessary for the development of learners, Rocket is innovative and disruptive!
Digital to generate interest and commitment from new generations
It is no longer a secret that digital is now part of corporate life. The new generations operate on totally new models when it comes to joining a project. It is through these levers that they feel more committed today but also more able to integrate new skills.
Rocket School transforms a person motivated by the business world into an augmented employee, trained and ready to work on the essential operational tasks of the profession. From his first day in the company, he knows how to build a customer file, prospect, qualify a contact, and update a CRM.
Jessica is the one who talks about it the best!
"We wanted to animate learners through Gamification by creating a fun experience adapted to a population that particularly appreciates gaming and the use of modern digital tools.
The follow-up and achievement of objectives represent a pedagogical challenge for our school because we want to confront them with the reality of the field as quickly as possible so that they are ready when they join their work-study companies.
We needed a solution that would allow us to animate these challenges and engage learners to push them to give their best.
Whether in the on-boarding phase or not, the permanent digitalization of teams is essential to guarantee the success of their missions in a constantly changing environment and to ensure their full autonomy.
To achieve this, it is necessary to rely on innovative monitoring and animation tools.
"The bootcamp is organized around 3 commercial challenges. Each challenge is carried out in partnership with companies in order to meet existing needs and achieve concrete results. Thus, we put the learners in teams of 4-5 people in a real sales prospecting situation. We therefore needed a solution that would allow us to run these challenges and engage the learners to push them to give their best.
Our desire is to make these challenges as close to business reality as possible, which includes achieving goals, and we wanted a solution that would allow us to track their activity."
Define the most relevant indicators for monitoring objectives
"We were very well supported by the Objow team, who helped us define the most relevant indicators for our challenges. We were really able to customize our objectives to suit our model and our expectations. The tool adapted to us and not the other way around."
In addition, Objow organized a webinar to train users in the solution, so that they would be completely self-sufficient at launch.
The challenges take place on specific dates and they made sure that everything was ready on time.
"We defined the indicators according to the different phases of prospecting that we teach our learners, namely building a list of contacts, enriching it, sending emails and their open rate, the number of calls made and the number of subscriptions made."
For future promotions, we will continue to use Objow, which is now an integral part of the catalog of solutions we make available to our learners.
