Co-Efficiency is an HR consulting firm, specialized in talent recruitment, team building, and employer branding. Co-Efficiency has 2 teams: Consulting and Business.

What were their needs?

• Consulting team :

In recruiting as well, it is advisable to quantify the objectives of the consultants in order to monitor their progress, advise them, guide them towards better results and thus promote successful recruiting and a successful client experience.

"We needed to have numerical goals for the different steps required for successful recruitment."

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Unfortunately, when it comes to quantifying objectives, it is often done through Excel tables sent by email. Co-Efficiency was looking for an innovative and stimulating solution.

"I expected this tool to be easy to use, to make consultants want to follow it daily."

Augustin Michon, Associate Director, in charge of filling the positions entrusted by the clients.

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• Trade Team :

Setting objectives for sales people is a necessity, but too often it is done in unmotivating conditions and through awkward communication.

"Salespeople needed a tool that was intuitive, engaging, challenging, represented an opportunity, not a constraint, and allowed them to be rewarded for achieving their goals."

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Objow enables Co-Efficiency teams to set objectives in a simple, fast, fun, caring and engaging way. Whether collective or individual, objectives can be customized, and are varied so that every talent can be revealed. At the end of the day, as many consultants and sales people as possible can be rewarded, to maintain the high level of commitment of all Co-Efficiency teams...

Objow centralizes all company data and connects to existing tools to calculate indicators. This encourages teams to adopt and update their tools regularly, including CRM.


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"Until now we had a very good CRM, but we wanted to go a little further, to be able to study and measure the commercial performance of each of our Business Developers on a single tool.

Benjamin Dargaud, Co-Founder of Co-Efficiency, in charge of the management, the animation and the commercial development of the firm.

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‍Theindicators

In order to monitor the recruitment objectives, Co-Efficiency integrated two indicators at the beginning of the project: the number of candidates met and the number of candidates presented, to ensure that the consultants have enough candidates to present to the client.

"That's what makes a successful recruitment ".

Objow was adapted to Co-Efficience's management needs, enabling us to set both quantitative and qualitative objectives. "We relied on 2 types of indicators: those linked to sales targets and those linked to actions to be carried out".

How to get started

"It was fairly quick and fairly simple, with the product being so intuitive that it allows anyone to be able to, on a daily basis, without constraint, go to this app and look up their own numbers on their own."

Our customers say it best!

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